culture//humor / designers//brands

burberry’s chicago store

Chicago is a city I have been told I either need to visit or live there because of the atmosphere and environment of the city.  I don’t deny that, but I have no interest in living there due to the long winters and my hatred of those long winters.  Sweet sentiment, anyways, but the new Burberry store is a four-story sales pusher.  It’s an amazing piece of structure and it is branding the building using Burberry’s signature tartan pattern, however the pattern does not transition well when you narrow it from four colors and three shades to chrome stripes on a black glossy exterior.  I’m not taking away anything; it’s a stunning piece of architecture and property.  It definitely has a better visual impact at night than during the day.

Burberry, Burberry Chicago Store, Men's fashion blog



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