I posted a few weeks ago about H&M, the Sweedish affordable fashion house known well for collaborating for their lines and collections, has teamed with David Beckham for an underwear line, Bodywear. It’s a perfect partnership; who wouldn’t buy something with David Beckham’s naked body standing there telling you to do it?
The commercial (i.e. ‘short video’) has everything a commercial should have… a recognizable face, some humor and some sex appeal. It is directed by Guy Ritchie (“Lock, Stock and Two Smoking Barrels”, “Snatch”, “Sherlock Holmes”) and while the story is old (however, tried and true) Ritchie has Beckham running down roads in nothing but boxer briefs and cute bedroom slippers. I just love the way his hair bounces when he runs…makes me long for blond hair.
I will be watching this commercial on youtube quite often…if you haven’t seen it, I would like to share that Beckham pulls out a wedgie in front of the camera on two separate occasions 🙂